Asian Media Awards launched at MediaCityUK

Leading media professionals from across the country gathered at MediaCityUK for the launch of the Asian Media Awards.


The launch gave guests a chance to meet members of the judging panel as well as have a look at the categories for the first time.

The awards aim to reward the efforts of members of the Asian Media in helping to galvanise their communities and forging ahead with what sometimes are limited resources.

They also look to highlight the ground breaking work of reporters and producers in highlighting issues affecting race relations and human rights.

Umbreen Ali, media manager who hosted the event said, “We are delighted that so many of the UK’s leading industry professionals joined us to launch this innovative awards event.

“It was pleasing to see so many people here.”

Speaking on the night Tony Johnston, head of Press Association who is part of the judging panel said, “On a personal level the diversity of the intake of journalism in the UK interests me.

“I was first exposed to it in 2002 when I was part of the group that put a piece of research together called ‘Journalists at work’. It came back with real shocking statistics about the level of diversity in newsrooms across the country.

“The study was repeated last year. Unfortunately the research showed in terms of numbers that very little had changed. There are some worthy exceptions and there are some good projects that are in place.

“I really look forward to working with the judging panel to  determine the winners and then joining you for the main event.”

Guests were welcomed to the launch by Paul Newman, communication director at MediaCityUK. He said, “It was fantastic to see many of visitors outside of the region.”

Other speakers included Raj Baddhan, founder of BizAsiaLive and Pedro Carvalho, director at Ethnic Now.

Categories for the awards are dedicated to rewarding online, print, radio, TV and marketing. There are also four special awards for Social and charitable campaigns of the year, Outstanding services to British Television, Media Personality of the Year and Lifetime Achievement.

The Asian Media Awards will take place on Thursday 31 October at the Hilton Deansgate. Before then a finalists launch will be held in London in September.

For further information on the awards you can log on to  www.asianmediaawards.com