Mullaco Batley wins National Halal Butcher of the year Award
The Five-star Landmark London Hotel was the venue for this year’s Butcher of the year awards which took place on Thursday 22nd November 2012.
Butchers Shop of the Year awards is an annual competition organised by trade magazine the Meat Trades Journal and William Reed Business Media to find the UK's best butcher and farm shop businesses, with the winner in each region going head to head.
This year’s UK Halal Butcher’s Shop of the Year Award category was the strongest ever which was won by Mullaco of Batley.
The category for halal butcher shops was introduced three years ago in recognition of the important role halal butchers play in the UK meat industry.
The Awards not only judges meat quality and how it is displayed in the shop but how the business as a whole is being developed, how it is marketed, and its relationship with suppliers and the local community.
One of the Judges of the Award, Fred A'Court said that he was impressed with the professionalism and the enthusiasm of the Halal butchers who made the final of this year's Awards. Of the winning shop, Mullaco of Batley, West Yorkshire, he said: "Butchery manager Anwar Mulla has greatly widened the customer base of Mullaco Batley by improving the cutting of meat and its display. As well as appealing to Indian, Pakistani, Arab, Polish and some English customers the new approach has attracted younger customers too.
“All meat is neatly trimmed and displayed on black trays with informative ticketing. The new approach has been particularly beneficial for beef sales with beef on the bone and beef tongue selling well. Mixed lamb, lamb pooth, chicken breast and whole chicken are also good sellers.”
An average 1,000 customers a day visit the shop, which is open seven days a week from 8am until 8pm. Owner Yousuf Mulla says customers travel from as far away as York, Doncaster and Sheffield."
Yousuf Mulla of Mullaco Batley commented of his delight of winning this prestigious Award he said “To achieve such an award is truly an honour as it recognises the fact that we’re doing something right, and this has only been achieved by the Will of God, dedicated staff, and good quality meat and not to forget our loyal customers.”
“Being just nominated for this award was a privilege and then to be picked as the best halal butchers in the country is really special, this is a great challenge, especially with so many similar businesses in this field, we want to make sure that winning the award our services gets even better, we will work and prove to all our old and new clientele that we are what we have been claimed to be.”
“Our quality standard service continues towards improving ourselves, broadening our products in the fresh meat category, freshly made tasty sausages, really good quality burgers and the list goes on, so thank you all for the past 39 years for all your support and God-Willing we hope to serve you all for many years to come.”
The other halal finalists were Quality Meats, Manchester and S&S Halal Meat and Grocers, Southall, Middlesex.
The Awards are approved by UK Government meat industry.